Logo Design Case Study
A refresh and expansion of First Baptist Church of Hacienda Height's logo system.
The Original
Why the Update?
The goal behind this logo refresh was to still keep elements from the original logo and simply update them in order to 1) improve legibility and 2) give a more refreshed look overall.
The goal behind this logo refresh was to still keep elements from the original logo and simply update them in order to 1) improve legibility and 2) give a more refreshed look overall.
Areas we were looking to improve:
1. The contrast between “First Baptist Church of” and “Hacienda Heights” is pretty stark. Since the top line is really thin, it might be harder to see from far away or when scaled down small. Splitting the text into italics and bold also makes the name feel disconnected.
2. Since the cross is thinner in comparison to the arcs, it could be harder to see from far away or when scaled down small.
3. The overlap of the symbol with the name in the horizontal version makes that area of the logo look a bit messy.
The Refresh
How the Refresh Improves
1. This updated version carries over the elements of the cross and two hills from our current logo, but since their widths are now all equal to one another, the cross is more visible. The thicker lines also help the whole unit be more easily seen from far away or when scaled down small.
2. The font for both lines of text are now the same (with a slight difference in boldness), which helps the name look more unified and also improves legibility.
3. The design of the cross and hills is contained in a shape, which creates clearer boundaries to help avoid potential overlaps with text.
